Blog Archives

Twitter makes you more Generous?

What?

This can’t be true, social networking is just a waste of time isn’t it?

Apparently not, according to new research participating in social networks like twitter and Facebook release a chemical into your brain called Oxytocin which correlates with feelings of generosity, trust, empathy.

Social networking could therefore be even more important for not-for-profit fundraisers than other marketers when you consider the following:

  1. People avidly using social nets like Facebook and Twitter to “relate” show higher levels of oxytocin … in other words, tweeting is good for your health! (not really important for fundraising, but cool nonetheless)
  2. Higher levels of oxytocin produces more generosity toward charities and causes, not just toward individuals.

How much more? In the research control group the individuals given Oxytocin gave 48% more than the group who received the placebos and were exposed to commercials from different charities.

You can read the full story on fast-company’s website

So spend some time on twitter or facebook today and become a more generous person!

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Marketing Inspiration: Charity: Water

Charity Water is a website I stumbled over a year ago and I was instantly inspired, not just by what they do, but also how they present what they do.

For those of you who are not familiar with charity: water, take a few minutes and watch this video:

I’m a huge fan of what charity: water is doing, and how it is doing it. Traditionally not-for-profit marketing prided itself on how bad or cheaply they could do their marketing, not Charity: Water. They have made a conscious decision to invest into their marketing campaigns with great design, high production quality, and well designed online tools.

They have set a new bar in not-for-profit marketing, and I’m inspired to respond to the challenge at Compassion

Thank you Charity: Water for teaching us about the importance of clean water, and great marketing.

What is the Faith, Art & Life Blog

I’m a thinker, and as such I have many thoughts on various topics, and I figured it might be fun to throw my thoughts against the blogging world wall and see what sticks. I’m not sure if I can be committed to adding something new daily, but I’m going to do my best to keep things up to date. Hopefully some people will find the thoughts presented intriguing and maybe at times inspirational.