Category Archives: Marketing

Design Memory Lane – Hello Kelly CD Artwork

A long time client of mine just got back in touch with me to help him design his new CD. The band’s name is Hello Kelly and I’ve been privledged to work with the lead singer Francois Goudreault on every cover since the band got started in 2004. What I’ve liked about each one is that Francois always wanted to tell a story on the front, to create an experience or feeling with each design.

So here is all the covers in order, they are still some of my favorite pieces I’ve ever done.

“Modern Day Nostalgia”

The goal with this cover was to created the feeling of a late fall evening growing up as a kid in Ontario Canada

Read the rest of this entry

How to Announce an Acquisition

Rapping monkey…so good I wish I had done it.

Twitter makes you more Generous?


This can’t be true, social networking is just a waste of time isn’t it?

Apparently not, according to new research participating in social networks like twitter and Facebook release a chemical into your brain called Oxytocin which correlates with feelings of generosity, trust, empathy.

Social networking could therefore be even more important for not-for-profit fundraisers than other marketers when you consider the following:

  1. People avidly using social nets like Facebook and Twitter to “relate” show higher levels of oxytocin … in other words, tweeting is good for your health! (not really important for fundraising, but cool nonetheless)
  2. Higher levels of oxytocin produces more generosity toward charities and causes, not just toward individuals.

How much more? In the research control group the individuals given Oxytocin gave 48% more than the group who received the placebos and were exposed to commercials from different charities.

You can read the full story on fast-company’s website

So spend some time on twitter or facebook today and become a more generous person!

Marketing Inspiration: Charity: Water

Charity Water is a website I stumbled over a year ago and I was instantly inspired, not just by what they do, but also how they present what they do.

For those of you who are not familiar with charity: water, take a few minutes and watch this video:

I’m a huge fan of what charity: water is doing, and how it is doing it. Traditionally not-for-profit marketing prided itself on how bad or cheaply they could do their marketing, not Charity: Water. They have made a conscious decision to invest into their marketing campaigns with great design, high production quality, and well designed online tools.

They have set a new bar in not-for-profit marketing, and I’m inspired to respond to the challenge at Compassion

Thank you Charity: Water for teaching us about the importance of clean water, and great marketing.