This can’t be true, social networking is just a waste of time isn’t it?
Apparently not, according to new research participating in social networks like twitter and Facebook release a chemical into your brain called Oxytocin which correlates with feelings of generosity, trust, empathy.
Social networking could therefore be even more important for not-for-profit fundraisers than other marketers when you consider the following:
People avidly using social nets like Facebook and Twitter to “relate” show higher levels of oxytocin … in other words, tweeting is good for your health! (not really important for fundraising, but cool nonetheless)
Higher levels of oxytocin produces more generosity toward charities and causes, not just toward individuals.
How much more? In the research control group the individuals given Oxytocin gave 48% more than the group who received the placebos and were exposed to commercials from different charities.