What?
This can’t be true, social networking is just a waste of time isn’t it?
Apparently not, according to new research participating in social networks like twitter and Facebook release a chemical into your brain called Oxytocin which correlates with feelings of generosity, trust, empathy.
Social networking could therefore be even more important for not-for-profit fundraisers than other marketers when you consider the following:
- People avidly using social nets like Facebook and Twitter to “relate” show higher levels of oxytocin … in other words, tweeting is good for your health! (not really important for fundraising, but cool nonetheless)
- Higher levels of oxytocin produces more generosity toward charities and causes, not just toward individuals.
How much more? In the research control group the individuals given Oxytocin gave 48% more than the group who received the placebos and were exposed to commercials from different charities.
You can read the full story on fast-company’s website
So spend some time on twitter or facebook today and become a more generous person!
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This is a hoot! That explains why I sponsor 5 kids now, rather than just 3. It’s from OxytoCin.