Marketing Inspiration: Charity: Water

Charity Water is a website I stumbled over a year ago and I was instantly inspired, not just by what they do, but also how they present what they do.

For those of you who are not familiar with charity: water, take a few minutes and watch this video:

I’m a huge fan of what charity: water is doing, and how it is doing it. Traditionally not-for-profit marketing prided itself on how bad or cheaply they could do their marketing, not Charity: Water. They have made a conscious decision to invest into their marketing campaigns with great design, high production quality, and well designed online tools.

They have set a new bar in not-for-profit marketing, and I’m inspired to respond to the challenge at Compassion

Thank you Charity: Water for teaching us about the importance of clean water, and great marketing.

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