Charity Water is a website I stumbled over a year ago and I was instantly inspired, not just by what they do, but also how they present what they do.
For those of you who are not familiar with charity: water, take a few minutes and watch this video:
I’m a huge fan of what charity: water is doing, and how it is doing it. Traditionally not-for-profit marketing prided itself on how bad or cheaply they could do their marketing, not Charity: Water. They have made a conscious decision to invest into their marketing campaigns with great design, high production quality, and well designed online tools.
They have set a new bar in not-for-profit marketing, and I’m inspired to respond to the challenge at Compassion
Thank you Charity: Water for teaching us about the importance of clean water, and great marketing.